So just had this delivered today. Got a 12” gel foam mattress from Woot 3 years ago that was from FutureFoam and thought it was comfy. Just upgraded to a King Mattress with this 10” (the 12” was sold out). Will say upon researching further these mattresses are much more expensive at every other retailer like Groupon and Kohl’s and other places. My same model under another brand name at Groupon was $160 more than the unbranded price here at Woot.