Cable is not 30 feet as advertised; maybe 30 inches. Buyer beware!! 
Maybe you have to take all the individual wires inside and tie them end to end to get 30ft?
You should contact support.
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Sorry they screwed up. Please reach out to Woot! Customer Service. To speed things up, let them know if you prefer a return/refund or a replacement (if possible).
From a browser, use the Woot! Customer Service form.
In the Woot! App, choose Account from the bottom navigation and then Support.
Note: Woot! Customer Service replies go to the email address on your Woot! account, not your Amazon login email if used/different.
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