Not a deal. The website for this producer lists the price for this item at $33, less than Woot is charging. They do have a 5-votive item on the website priced at $65, so somebody must have screwed up the list pricing/discount choices here.
The price you quote is for a different item. The one sold here is priced at $55 on the site. Throw in a few bucks for shipping, and the list price seems about right.
Ah, you’re right, my mistake. I missed the barrel hoops. I’ll blame their website sale page for being too cluttered Thanks for clarifying.