So what’s being offered here is 4 bags of Neat Original Mix and 4 bags of Neat Italian Mix, both of which are ground beef replacements; each bag being equivalent to one pound of beef.
The Amazon reviews linked to here on Woot are indeed the reviews Amazon has for the Italian Mix product – and they’re almost all reviews of Neat’s egg replacement product instead. Here is a link to Amazon’s reviews for the Neat Original Mix: https://www.amazon.com/Neat-Original-Mix-5-5-Ounce/product-reviews/B00F2B9ECC/ref=cm_cr_dp_d_show_all_top?ie=UTF8&reviewerType=all_reviews, which appear to actually be reviews of that product, not some completely different one.
So at $30 for 8 pound-equivalents of beef, that’s like paying $3.75/lb for beef, which is at least better than what beef jerky costs per pound.