6-Piece Slotted Screwdriver Set

I don’t get it. This seems like a lot for a slotted screwdriver set. Admittedly, I know very little about the Gear Wrench brand of tools, but I do know tools. A similar Craftsman set is under $14, so again, I don’t get it. But apparently some people do!

http://www.sears.com/shc/s/p_10153_12605_00901178000P