I have to agree $279 for a refurb and not even a factory refurb is a fail. If I had a reason to go to Chicago this morning - I’d probably pick up a new one for $249.
Too funny - I just noticed that they have the “improved” bands for sale on the electronics page. After Woot fleeces you on the watch with a crappy band, you can spend more money on a better band. I might consider a non-factory refurb watch for $159. $199 for an Apple refurb.