Arlington Recessed Cable Wall Plate

[Preview 1][Preview 2][Preview 3]

Arlington Recessed Cable Wall Plate
Price: $11.99
Shipping Options:: $5 Standard
Shipping Estimates: Ships in 3-5 business days. (Friday, Feb 19 to Wednesday, Feb 24) + transit
Condition: New

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Previous Similar Sales (May not be exact model)
12/18/2015 - $11.99 (Woot Plus)
12/18/2015 - $11.99 (Woot Plus)

$4.73 on amazon
just over $1 elsewhere

Explain why this $3 wallplate is on woot for $12?