BPI ISO HD Whey Protein Isolate

This is ridiculous. $130 as a listed retail price? You can find a similar size for around $55 on bodybuilding.com or amazon. While this deal is pretty good, it is common to get a similar deal on either of those websites and neither of them try to trick you into thinking you are saving a lot of money by almost tripling the actual retail price.

List <> Retail price.
List = MSRP

I kind of agree with @Zakilla212. While I don’t blame Woot! (or Amazon), I do think it’s highly questionable for BPI to inflate the MSRP. I don’t know of a single person who would ever spend $130 for 5lbs of protein. BPI lists the protein for that much in an effort to make their product seem better than others. It’s still a good deal, but don’t think you’re getting a “super” protein.

If you really want to get the most bang for your buck and have a Sam’s Club membership (or a friend who does) They have a 5lb MuscleTech Protein Powder for $28 + Free Shipping