No offense, but the for BOB’s generally assumes a desire to get AWAY from other humans and not be noticed. Kinda bright colors for the packs, with that in mind. Camo, dark gray or black would make the most sense.
I am pretty sure the only think you need in a bug-out-bag is two (one for each hand) handguns. Maybe a shotgun, and as much ammo that will fit in the bag.
A BOB that cannot fit any true survival gear, and lacks basic survival gear such as small rope, wire, med pack, hand saw, water purification, etc, etc, etc? Do youselves a favor folks. Go to an military surplus store, buy a real field pack, and build a bag on your own. You will spend less and get the items you actually need.
While I’m sure the idea is appreciated, this bag is a sure way to be underprepared even to start. You’re much better off reading the Red Cross’ guide and SAS Survival guide, and building your own from the ground up. Also; make sure to utilize the 3-2-1 system, it’s great for emergencies, and will prepare you for much more than just having a go bag.
Rather than overspending at a Surplus store, support a local Goodwill. They get ALICE packs and other fantastic military rated gear all the time, for dirt cheap, and it’s normally in decent condition (Or easily repaired, they’re great at sorting out the trash.)
So I feel like it’s a bag… with a bunch of crap in it. Half of which you probably already have (and half of that you bought off of Woot anyway). Seriously, for survival gear, I hope this apocalypse amount to a brisk, windy day.