Pretty good price for this deal.
Mothership right now has the 3 b+ for $55: https://www.amazon.com/CanaKit-Raspberry-Premium-Clear-Supply/dp/B07BC7BMHY
But the differences are: Woot’s kit has an hdmi cable, woot’s kit has LEDs, woot’s kit has a 32GB SD card, woot’s kit has extra bits and bobs.
For $15 extra you’re getting a good amount of extra gear. Worth it, imo.