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It’s currently $11.64 on Amazon!? Whaa?
Hmmm…
Woot is comparing it to this one. (Based on the URL from the reviews.)
It’s $12.90 + $10.07 shipping.
amazon.com/gp/product/B01ELBLF0W
@ThunderThighs - I found the cheaper one.
amazon.com/Lusters-Texturizer-Regular-Strength-Ounce/dp/B003HEQWOY
Whatchall know about S Curl? I feel like this offering has to be in line with Coming to America. Well, at least the Soul Glow part 
I see that as $10.99
The $11.64 is Extra Strength - https://www.amazon.com/LUSTERS-S-Curl-Texturizer-Crème-Strength/dp/B01ELBL1XI
Yup.
Woot is selling Regular Strength.
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Ah.
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Thank you both. I’ve sold it out until our team can look at it.