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It is known for its singularity and unusual marketing, which is usually at its heaviest around Christmas. Famous marketing include the phrases "When you whack a Terry’s Chocolate Orange, Good Things Happen" "tap and unwrap" (recently replaced with "whack and unwrap"), "It’s not Terry’s, It’s Mine", or "Don’t tap itc Whack it!" (showing Dawn French hitting the chocolate with a rolling pin) and unusual words such as Segsations which are individual segments of chocolate in all different flavors: milk chocolate, puffed rice, honeycomb, cornflake, and a “double seg” of layered milk and dark chocolate. Many of its television advertisements featured the actress Dawn French. Terry’s Chocolate Orange is suitable for coeliacs and those with a nut allergy; however, the product does contain milk.
(from Wikipedia article on Chocolate Oranges)