The derby competition is a live event that we monitor on a daily basis and have developed a variety of tools and levers we can pull based on the performance of all aspects of the shenanigan. I’m not able to announce which lever we will pull on any given week because they are reactive in some cases and we don’t know how to react until the data is in front of us.
I think what I am personally failing to understand is how this promotion negatively impacts an artist. Even if you choose not to promote yourself on Facebook, you are not only gaining exposure though our promotion, but you can still use your own chosen promotion tactics to gain votes in the derby and win by derby votes alone if your votes outnumber the combined totals. We are not in any way limiting the way an artist can drive voters to the derby.
Facebook is also a great feedback mechanism and a direct connection to our customers for you guys. The Shirt Facebook group is comprised of actual customers that are talking to us in real time. If something isn’t resonating with them we’ll know, and you will know. With that real time data you can react quickly to give them what they want and ultimately make more $$.