Etón Weather

Is there any chance the price this was listed with was a mistake?
Just noticed there’s no “list” price stuck out or any “refurbished” mark… And this is actually a little above retail… (Amazon is $34 from multiple stores + free shipping http://www.amazon.com/American-Self-Powered-Weather-Charger-ARCPT300W/dp/B004P0MVHG )

(And no, that’s not just a clever way of saying I don’t like the price and posting an Amazon link… it’s an actual question.
Although, if the answer turns out to be “no” maybe I’ll go with the former.)

It’s possible the vendor forgot to give us one or we forget to enter it. We require the vendors to give us the list price. That’s our only source for that info.