What appears to be the identical product is available at Dorm-in-a-Box (http://www.dorminabox.com/europeudic-tm-luxury-big-and-soft-high-loft-memory-foam-pillow-with-2-gusset.html) for $35.00.
Standard shipping is $9.00, for a total of $44.00.
Woot $49.99 + $5.00 = $54.99.
Whoops, we forgot to note in the sale that it’s a set of two.
Sale is being updated now.