The following actually happened, though I’ll change the names to protect the identity of our customer to whom this happened to…
A customer of ours had a site called kittenexchange.com, where people can exchange thought about raising kittens and other kitten related things.
At some point, they had the idea to change their domain to make kitten in to kittens. Unfortunately, they didn’t realize their error until their new brochures went out to customers telling them to visit KittensExchange.com, or as some people read it, KittenSexChange.com.
Just imagine the calls they got over that one!