To put this deal into perspective, these reels went for $4.82 direct from Amazon Warehouse in June. These are crap Chinese reels. The ones on Amazon offered more colors, sizes and handle types also. Reviews are bad; including pictures of snapped reels from the cheap material used.
Probably Google Translate 
Gotta love Google Translate.
Not sure if the following is true or an urban myth, but it’s still pretty funny…
The story goes – Back in the day, Pepsi had starting selling in China and their slogan at the time was “Come Alive With Pepsi”. They had the slogan translated and billboards put up. After awhile, someone pointed out that in some dialects, the slogan actually read as “Bring Your Ancestors Back From The Dead With Pepsi”
When I worked for a school district, we had a problem with teachers using GT for letters home to parents. One teacher ended up calling a parent a goat. Yikes.
To prove the point, I got MLK’s dream speech in Spanish from an Embassy in South America. I translated it to English. It started out “I have a sleepy…”