The color photos make it hard to specify which is which. Can the images be labeled?
Honestly it looks like someone (poorly) photoshopped the images to make the colors different between them.
The colors are labeled and displayed as cute octopi at Makerbot’s official site (where the same size filament is $48).
They’re captioned now and in the same order as the drop-down list.
Not that great of a deal. 2 lbs of high quality filament in either 3 or 1.75mm can be had for $34.99 at WWW.ic3dprinters.com