Order Pace (rank): Top 16% of Tools Woots Top 17% of all Woots
Woots Sold (rank): Bottom 21% of Tools Woots Bottom 22% of all Woots
If 50% of the Wooters on this deal bought one and 50% bought two, you had a total of three pair to sell? That would explain why they were such a “hot seller” rating in the top 17% of all time Woots.
Seems like creating the ad (or even reinserting a already created ad) would have cost the company more in labor costs than the profit margin on $20.97.