Amazon currently has a sale on this bike making it the same price.
Searching around some more, I found out that Multijoy and Gyroor are sister companies, owned by the same parent company. The infinity logo on the front stem of the bike is the logo for Gyroor. If you go to their web site you can find this same bike for $70 less. If you do a quick search you can find a discount code to get another $50 off of that. And they also have free shipping.