This is worth it just due to the fact it comes with $200 worth of multicolor A19 bulbs which are awesome. I have 10 in my house, and love them. Phillips Hue bridge requires a wired connection to your router btw.
I have tried many other brands of smartbulbs and Phillips are pretty solid, unlike the other brands they never “forget” themselves or turn themselves on randomly after wifi disconnects etc
I got the 4-bulb starter kit with white bulbs on eBay for $45 (new, open box). I really enjoy them. I’ll be looking for a few of the multicolor bulbs now as I don’t need the hub.