ProForm Pro 2000 Treadmill

[Preview 1][Preview 2]

ProForm Pro 2000 Treadmill
Price: $949.99
Shipping Options:: $5 Standard
Shipping Estimates: Ships in 1-2 business days (Tuesday, Jun 27 to Wednesday, Jun 28) + transit
Condition: New


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Previous Similar Sales (May not be exact model)
5/28/2017 - $949.99 - Click To See Discussion (8 comments)
4/17/2017 - $949.99 - Click To See Discussion (3 comments)
3/6/2017 - $949.99 - Click To See Discussion (5 comments)

3/1/2017 - $949.99 (Woot Plus)
3/1/2017 - $949.99 (Woot Plus)

This deal is a lie, misleading markdowns seem to be a trend on Woot lately.

The Pro 5000 is marked down to $1,499.00 from $2,499.00 on the official ProForm website.

The Pro 2000, like the model in question, is $1,299.00 marked down from $1,999.00.

The thing is, I’m in the market for a treadmill and this isn’t a terrible deal. Unfortunately, because Woot is being intentionally misleading, I will not purchase my treadmill from here and I will NEVER purchase a ProForm now, so good job all.

I’m not staff, but as I’ve learned, list price is what the vendor/supplier originally wanted the items to be sold for. It’s their desired price, not Woot’s, and what they submitted as a list price.

Their list price may be reduced it later, but I don’t see that is misleading; what really matters is what you end up paying anyway.

With that said …

  • How many shirts can I hang on this clothes rack?


Was interested in this until I read on Amazon, some of the negative feedback written by people that had to deal with customer service or warranty repairs. After reading the negative reviews, I’m running in the opposite direction. Sounds like a nightmare to me.

Sure sure, Woot doesn’t care about selling misleading products, got it. That aside, it was never their desired retail price to begin with… unless they desired to sell a lesser model for the ‘original’ retail price of the pro5000, which includes a touch screen, 4.0 CHP motor… even though they never actually sold the 5000 at the supposed ‘retail price’ since the 5000 actually sells for $1,499 retail.

They should say this treadmill was marked down from eleventy-two dollars because that’s a more accurate statement.

I was trying to figure out when the ProForm Pro 2000 was released to see what the initial retail price was. All I could find was a 2013 review at the $1,299 price.

Instead of talking about this company’s prices, let’s talk about its debts…

Some interesting history about the company…

  1. ProForm was acquired in 1994 by ICON Fitness lead by Mitt Romney’s Bain Capital.
  2. They promised employees new jobs and growth. They called the move ‘recapitalization’. This began the company’s journey of robbing their future to pay the past with junk debt
  3. In 2014, ICON/ProForm started suing smaller companies for patent infringement. In the case of Octane Fitness, LLC v Icon Health & Fitness, Inc, it even went all the way to the Supreme Court. The result was that it became harder for victims of patent trolls to recoup losses from litigation, even if they win. This widely abused decision was corrected this month in the Rothschild Connected Devices Innovations, LLC patent trolling case against ADS
  4. By 2015, all manufacturing jobs were moved overseas and the junk-rated company’s credit rating was lowered even further at their refusal to address their maturing high-yield debts.
  5. From 2016 to present, ICON tried to reassure investors it would get its toxic assets and wildly out-of-control debt under control, while suing Consumer Affairs charging it with racketeering for all the negative reviews it has. Three days ago, after half a year, the case was dismissed without prejudice.

So, a patent-trolling, outsourced shell-of-a-company, built on junk debt that artificially inflates the value of its products… nothing to see here, folks.