At least some of the images are from different cables that are not the rhino cable. One image is of the Google cable available at https://store.google.com/product/usb_type_c_to_usb_standard_a_plug_cable
Given the issues that can occur using a USB-C cable that isn’t up to spec I suggest buying from a reputable supplier. You can read more about the issues with poor USB-C cables here: http://www.engadget.com/2015/11/04/google-pixel-engineer-vs-shoddy-usb-type-c-cables/
I got my cables. They seem well-made and work well.