Samsung 65" 1080p LED Smart TV

The 4K TVs that came onto Moofi last night (and will be there for about another week) appear to have more of the latest features for not much more cash.
I’m no expert on TV gear, but it looks like a no brainer to me - am I wrong?

They have a very similar one at Best buy, new with very similar specs.

Similar price? $1,350 vs. $1000
That’s 35% more money where I went to school.