The same towels are currently $9.88 on Amazon, so this is not a good deal. https://www.amazon.com/Simpli-Magic-79290-Microfiber-Kitchen-Brownstone/dp/B08HQYKJGJ?th=1
Amazon $6.34 vs 
$10.99
https://www.amazon.com/Simpli-Magic-79284-Microfiber-Kitchen-Checkered/dp/B08HR3W2PD/
Different color. The color we’re selling is $15.57 as your photo shows.
Neat; for those not interested in paying 2x the cost for that color… enjoy!
Or, as kozmollo said a dollar less on Amazon for the exact same
The pricing seems to go on sale for $9 or $6 or whatever for any of the colors at random intervals
Want this color wait 5 days it will go from 19 or 15 to 6 or 9
It dropped even lower this week to $6.30 from 2/20 till now where it just jumped back to $8.80; but like you said, still cheaper than Woot @ $10.99 which is clearly a bad price for this product as it’s almost always cheaper on Amazon.