The minions of woot! often warn us MSRP are at best subject to variability and at worst arbitrary. The $119.99 list price for a 12’ x 12’ Sierra EZ-Up vs. the $149.99 list price for the 10’ x 10’ Sierra EZ-Up seems a perfect illustration.
After taxes and $5 shipping, I found several online for cheaper where they have no tax and free shipping and 2-3% cash back using ebates. Also one site had buy 1 get 1 50% off if you need 2 of them… just sayin, not really a deal here today, Woot.