It would have been really nice to have a choice of colors to choose from besides the ugly fake wood brown. I don’t know who thinks this is attractive… 
Makes me sad since I really like a couple of the shelves shown…but that awful color makes it a no go.
The Espresso color? That seems to be a popular color right as I see it everywhere.
I have to agree with divamatrix. If I’m going to buy something that’s not even made of wood, I at least want the option to pick a finish that doesn’t [poorly] pretend to be wood. If this came in black, I’d buy it. Other people might prefer white, red, or any other color that isn’t some kind of “faux” finish (i.e., “dark brown faux wood grain paper veneer”).