Varsity Gaming

Varsity Gaming

Varsity Gaming

From Time magazine: " ‘There’s really no question in my mind that e-sports will be in the Olympics,’ says Michael Lynch, head of consulting at Nielsen Sports and Entertainment. Lynch, who used to run Visa’s global sponsorship marketing business, including its Olympics efforts, thinks China — an e-sports power — could push to add competitive gaming to the 2022 Winter Olympic Games, which will be held in Beijing. ‘It’s not a question of if,’ says Lynch, ‘but of when.’ "