What does "first sucker" on a sale mean?

I can’t find definitions for the various things on this page. Most are self explanatory but I can’t figure out “first sucker.” I DID find another post asking this and it got one response saying that it mean first purchaser, but that seems odd that the first buyer would be called the first “sucker” so I question whether that is correct.

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It’s the first person that bought the that item. We’ve had that since the day we launched. We’ve always been a bit irreverent and realize that not all things we sell are gems.

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Most see it as a badge of honor, like “FIRST POST”.

Others see it as a sign of shame or regret.

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