Marketing has never played Scrabble either, apparently. “Farquad” is not a playable word per Miriam-Webster’s official Scrabble page.
My take is that it is very cool, but horribly overpriced. I would have expected the list price to be the current 50% off price and Woot to be offering it for sale at no more than half of that.
Farquad got you to talk about the product. Marketing did its job.