Xbox One Console with Star Wars Battlefront

Why would anyone pay extra to take one of these refurbs off your hands when they can buy a brand new one for less??? Looks like the 500gb bundles are $299 everywhere. Here’s one example but check out walmart, target, etc.
http://www.amazon.com/gp/aw/d/B0118GJKIW/ref=mp_s_a_1_1?qid=1449820109&sr=8-1&pi=SX200_QL40&keywords=xbox+one&dpPl=1&dpID=51vVnAetToL&ref=plSrch