These are better HDMI cables than the last ones - besides being twice as long they have twice the useable bandwidth and should handle 1080p OK (and support HDMI 1.4 - 3D).
I bought these before, and they are very thick, well-shielded cables. Definitely worth the money, compared to some other online vendors (MP, hint hint).
Again, why with the HDMI cables? Would it kill you, Woot, just once to offer a digital optical cable? Everyone who runs a hi-fi with their HDMI devices needs the digital optical cable to control the devices through the hi-fi. Everyone who wants an HDMI cable already has 8 of them.