Bushnell Elite Rangefinder with Kestrel

Deal Chatter Sports & Outdoors
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Bushnell Elite Rangefinder with Kestrel

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I thought I remember the Woot ad indicating there is a free firmware upgrade to the Elite functionality but all I can find is the paid upgrade. Where do I find the free upgrade?

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Doesn’t convert it an elite:

Please note: Free Firmware upgrade can be installed to a Kestrel 5 Series Sportsman, converting it into a Kestrel 5700 model ($399 MSRP Value)