It is cheaper on Amazon at $49.99
Echo Show 5 (2nd Gen, 2021 release) | Smart display with Alexa and 2 MP camera | Charcoal https://www.amazon.com/dp/B08J8FFJ8H/ref=cm_sw_r_cp_api_glt_i_EMB2PGP9BHQMV3ZNPEPH
Yep, they did a big price drop since we listed ours. I sold out the charcoal one. Amazon doesn’t have the other two colors.