Ray-Ban RB3245 Polarized Sunglasses


#1

#2

Anyone with a big head ever try these on?


#3

Most sunglasses are made by the same company: Luxottica. They make the following brands: Ray-Ban, Oakley, Bulgari, Dolce & Gabbana, Salvatore Ferragamo, Prada, Burberry, Chanel, Polo Ralph Lauren, Paul Smith, Stella McCartney, Tiffany, Versace, Vogue, Persol, Miu Miu, Tory Burch and Donna Karan. 70% of them are made in the same factory in Italy. What’s the point of telling you this? To let you know you’re paying for a name, not quality.


#4

So, can you buy directly from Luxottica??


#5

Nope. They do not sell direct to the public, at least not in the US.


#6

Also worth mentioning that Luxottica owns Sunglass Hut, Lenscrafters, and Pearle Vision.


#7

That’s a foolish statement to make. You do not have information as to where each brand is manufactured, and even if they were at the same manufacturing facility, that does not indicate whether or not quality is equal.

Luxottica is a conglomerate multinational that has grown by acquisitions, acquiring companies throughout the years and adopting and inculcating the company’s product line into their mix.

So, for example with Oakley, they were acquired by Luxottica, and as a result they inherited the 600+ patents that Oakley held (many having to do with their proprietary sunglasses - that existed before the acquisition). Which is what makes the manufactured product of “Oakley” that much better as compared to an inferior cheaper off-brand product. For instance, Oakley has IP rights to specific material that blocks use by alternatives…etc.

By leveraging it’s economies of scale and existing distribution channels, as well as including their manufacturing relationships, Luxottica is able to drive down costs of goods, and thus, offer product at reduced rate during this sale (still profiting, but with a smaller GM) - and then they turn around and sell retail at premium to offset the loss.

They own every step of the process…intelligent (and profitable) business model.


#8

wow that was an EYE opening read…


#9

So, you’ve fallen for their hype. If you really think they have different manufacturing techniques and are using different materials to make each of these individual brands, it is you that is the fool. By the way, the information I got regarding where these sunglasses are made is from Luxottica. I did not just pull a number.