It’s $54.19 on Amazon.
Oh it was the only one that came up when searching.
This is an Apex 3… They definitely aren’t that price. New on Amazon, still high of $64, elsewhere… $30… $50…
I plugged the ASIN which Woot used, into Google, and got the above results.
If you have a link to where it’s cheaper, feel free to share, so that Woot could see if they can lower their price. 
If you use the brand and model (looking specifically for the one with the ten-key), it’s definitely nowhere near as high as some Amazon searches show. And this price is honestly a hair steep for a basic membrane keyboard, with lighting. There are some decent Cooler Master or Keychron options that can get to this price on sale, but have a much more robust mechanical switch, and build. But I do like SteelSeries, so…
Here was my quick search from Best Buy (Wally and Target were similar, though differing availability on those with/without ten-key):
Hope this helps.
PRICE DROP!
Small Print: If you already purchased, that money will hop back into your pockets soonish.
BTW the reason why I was heading to Amazon to look at this is because the reviews won’t show up on Woot!'s site. I had to go to Amazon to see what owners were saying.
Yeah, not sure why we’re getting the star rating but not the text reviews. Other sales are fine.