Typically $1.99 at target and walmart (although yes I know, they don’t have free shipping). Looks like the reason for the high price is that it’s pulling a third-party seller pricing; Rufus says that the price history is $1.99 to $4.99, probably when amazon has stock.
I love that the photos still show that the bottle size went from 30oz to 22.5oz, and they’re proudly claiming “new look, new size”, as if shrinkflation is a good thing. 
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