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This is… one candle? For $100?
I think woot might have misjudged its core demographic.
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But it’s “Candle Bougie”. Of course it costs more. 
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That’s Tom Ford for you. Their fragrances are generally solid, but they’re all ridiculously overpriced. Their brand strategy is all about prestige pricing. Which, as you noted, makes it an odd fit for Woot.