I know this has been brought up before but I’m curious: in the 2+ years since the change to make fitted women’s shirts not actually fitted, have women’s “fitted” shirt sales improved (controlling for overall shirt sales growth)? Obviously that’s company-internal info that wouldn’t be posted on a public forum; but I would feel better knowing that someone in the company is considering my question, whether or not I know the answer to it.
If sales have improved (without cannibalizing sales on other shirt styles), then I guess I’m in the minority. But if they haven’t, could you please, please, please bring back the old sizing? I wear a size small shirt, and none of the other styles are small enough, so I can’t just switch to, e.g., women’s non-fitted. I stopped buying Woot shirts after my third order of the not-actually-fitted shirts - whose dimensions match the sizing chart, so they weren’t all just mistakes. I want to be able to buy Woot shirts again
If the current style stays, it would be more accurate to call them “relaxed”. They’re wider than the non-fitted women’s shirts, so it’s silly to call them fitted. The only way they’re smaller than non-fitted is that they’re shorter, and even the comments in support of the change call that out as not being an improvement.
To demonstrate my point, I’ve attached some photos of the two different versions of fitted. You can guess which is which.