Apple isn’t the revolution, it’s the establishment.
AT&T plus Apple iPhone = $200 plus minimum $80 per month plus taxes and fees. You can buy a whole lot of Sansas for that kind of money.
FWIW, I picked up the new Nano today as a present for my son and it was a brick out of the box. Had the Permanent Lock problem. Fortunately, the second one worked fine.
My brother had to return his 1st gen iPhone 4 times, plus as a first day buyer got ripped off royally.
Apple is no better than anyone else.